Man oh man, am I one lucky author. Not only do I have a fabulous publishing house (Dial Books for Young Readers), I was given a remarkable Publicity person. Molly Sardella is talented, hard working and everything I could want in a publicist. I asked her to give all of us a publicity Tip of the Day, and my girl Molly obliged.
This is a Blast from the Past Interview that I still find very helpful.
Last year, authors Robin LaFevers and Mary Hershey started a promotion blog for shy authors, Shrinking Violets Blog. I asked them to give me ten marketing tips to help us writers start off the new year.
Susan Salzman Raab is the author of An Author's Guide to Children's Book Promotion. (If you are published or soon to be go buy it!! It's invaluable!) She is the marketing advisor for the SCBWI and President of Raab Assoociates Inc., a marketing and public relations agency that works with authors and publishers internationally. I asked Susan to gives us a quick Promotion Tip of the Day.
Darcy Pattison is a force in the children's literature industry. Novelist, teacher and promotion Guru, Darcy is always on the cutting edge. I grabbed her at a recent conference to ask her to give my readers a Blogging Tip Of The Day.
One reason to wait for a traditional publisher rather than self publish is that you get a publicity person to help you with events. I was lucky enough to get Molly Sardella. I met Molly when I was in New York this year. She is bright, funny and always ready to help me set up any event. We all had a good time in my editor Steve Meltzer's office brainstorming ways to promote the book. Here is Molly's Publicity Tip of the Day.
Andrew Karre was one of my first-page editors at the Santa Barbara Mission retreat this year. He was smart, funny and had great insights into all the manuscripts. Andrew also is a blogger and gave us some wonderful promotion tips. It was a pleasure to meet Andrew Karre and get an interview for the blog.
When and why did you become a children’s book editor?
I began working on children’s books in 2003 (I think). I did not set out to work on kids’ books. I wanted to be an editor, but I wasn’t picky about the category initially. Once I started editing and acquiring YA, though, I knew kidlit was my calling. When I moved to a position that allowed me to do picture books, middle grade and YA, I thought I’d gone to heaven.