One reason to wait for a traditional publisher rather than self publish is that you get a publicity person to help you with events. I was lucky enough to get Molly Sardella. I met Molly when I was in New York this year. She is bright, funny and always ready to help me set up any event. We all had a good time in my editor Steve Meltzer's office brainstorming ways to promote the book. Here is Molly's Publicity Tip of the Day.